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  • Don't use synthetic personas. Consider an AI research oracle.

    Don't have your AI impersonate users, use it to communicate insights.

    Design Research AI UX Research ResearchOps
  • Crypto's Real Design Problem Is Not Usability

    Kyle Becker discusses why crypto UX problems are often demand, market, and systems-strategy problems rather than wallet usability problems, with examples from stablecoins, institutional finance, blockchain accounting, founder-market fit, and complex multi-party systems.

    blockchain systems-design
  • Will there be a shift from Web2 to Web3 in 2023?

    An experienced UX strategist's view on Web3 in 2023—signal vs. noise and what to watch.

  • UX in Cryptocurrency: Address These 6 Landmines to Achieve Wider Adoption

    Crypto financial apps should work for everyone — not just crypto natives

    Editor’s note: This article highlights a major finding from our UX in Cryptocurrency report, which posits what the industry must address for cryptocurrency to reach mass adoption.

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    Cartoon image of a cute unicorn sitting happily with a dragon under the floor.

    Beautiful user interfaces (UI) masks dangerous and unpredictable user experiences (UX).

  • How Web3 will shape the future of the healthtech landscape

    Design strategist Kyle Becker discusses how the siloed nature of health data today not only creates a bad patient experience, but locks out new health tech entrants. Early stage health companies could benefit from data coalitions with a web3 approach.

    Design Research Health Web3 Guidea
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