Don't use synthetic personas. Consider an AI research oracle. Don't have your AI impersonate users, use it to communicate insights. Design Research AI UX Research ResearchOps Crypto's Real Design Problem Is Not Usability Kyle Becker discusses why crypto UX problems are often demand, market, and systems-strategy problems rather than wallet usability problems, with examples from stablecoins, institutional finance, blockchain accounting, founder-market fit, and complex multi-party systems. blockchain systems-design Will there be a shift from Web2 to Web3 in 2023? An experienced UX strategist's view on Web3 in 2023—signal vs. noise and what to watch. UX in Cryptocurrency: Address These 6 Landmines to Achieve Wider Adoption Crypto financial apps should work for everyone — not just crypto natives Editor’s note: This article highlights a major finding from our UX in Cryptocurrency report, which posits what the industry must address for cryptocurrency to reach mass adoption. Beautiful user interfaces (UI) masks dangerous and unpredictable user experiences (UX). How Web3 will shape the future of the healthtech landscape Design strategist Kyle Becker discusses how the siloed nature of health data today not only creates a bad patient experience, but locks out new health tech entrants. Early stage health companies could benefit from data coalitions with a web3 approach. Design Research Health Web3 Guidea