Don't use synthetic personas. Consider an AI research oracle.

Fri, 26 Jun 2026 00:00:00 +0000

Some people like decks. Some people like workshops. My client likes AI chatbots. So I created Margaret.

In my latest quest to automate the things about UX research tht AI is good at (the data processing) and spend more time doing humans should do (the interviews, the synthesis) I shifted toward an output question: how should we communicate findings?

The best way to communicate research findings depends on how your organization consumes information. Some people like decks. Some people like workshops. My current client likes AI chatbots. So I created Margaret.

UX Research on Kyle Becker

Don't use synthetic personas. Consider an AI research oracle.