https://nefko.xyz/tags/quantitative-research/ Recent content in Quantitative Research on Kyle Becker Hugo en-us https://nefko.xyz/case-studies/rocketbook-1/ Mon, 01 Jan 0001 00:00:00 +0000 https://nefko.xyz/case-studies/rocketbook-1/ <section class="case-study-summary" aria-label="Case study summary"> <dl class="case-study-summary__list"> <div class="case-study-summary__item"> <dt class="case-study-summary__label p-sm-heavy">Challenge</dt> <dd class="case-study-summary__value p">Rocketbook had strong seasonal app downloads, but many first-time users failed to complete their first scan or return after initial use.</dd> </div> <div class="case-study-summary__item"> <dt class="case-study-summary__label p-sm-heavy">Role</dt> <dd class="case-study-summary__value p">Fractional Product Manager, Designer, Design Researcher</dd> </div> <div class="case-study-summary__item"> <dt class="case-study-summary__label p-sm-heavy">Result</dt> <dd class="case-study-summary__value p">Second-month retention doubled from 30% to 60% after onboarding and key-flow improvements.</dd> </div> </dl> </section> <p>John Lees, the head of Rocketbook had a problem: people were downloading the app, but not using it&hellip; and nobody knew why. The company—part of BIC&rsquo;s portfolio of acquisitions—offered a reusable notebook along with a free app. The product was straight forward: take notes on your physical notebook, scan it with the app, then wipe the notebook clean. Lees had a host of improvements in mind to improve the business,—including an app re-vamp—but first things first: how can we get people to use the app?</p>