Case-Studies

Doubling first time user retention for an established notebook app

Challenge: Rocketbook had strong seasonal app downloads, but many first-time users failed to complete their first scan or return after initial use.
Role: Fractional Product Manager, Designer, Design Researcher
Result: Second-month retention doubled from 30% to 60% after onboarding and key-flow improvements.

John Lees, the head of Rocketbook had a problem: people were downloading the app, but not using it… and nobody knew why. The company—part of BIC’s portfolio of acquisitions—offered a reusable notebook along with a free app. The product was straight forward: take notes on your physical notebook, scan it with the app, then wipe the notebook clean. Lees had a host of improvements in mind to improve the business,—including an app re-vamp—but first things first: how can we get people to use the app?