https://nefko.xyz/categories/finance/ Recent content in Finance on Kyle Becker Hugo en-us https://nefko.xyz/case-studies/yoma-digital-transformation/ Mon, 01 Jan 0001 00:00:00 +0000 https://nefko.xyz/case-studies/yoma-digital-transformation/ <p><img src="./assets/myanmar-street_1024x683.jpg" alt=""> At the time I lived there, Myanmar was primarily a cash-based society with only around 30% of the population regularly using banks. Remittances and cash-in-cash-out (CICO) services were the highest-priority touchpoints.</p> <p>Emerging market finance is my favorite space to work in, so when my friend and frequent colleague, Lauren Serota invited me to build and lead a UX team at Yoma Bank in Yangon, Myanmar (Burma), I was quick to say yes.</p>