A Digital Transformation in a Burmese Bank

At the time I lived there, Myanmar was primarily a cash-based society with only around 30% of the population regularly using banks. Remittances and cash-in-cash-out (CICO) services were the highest-priority touchpoints.

Emerging market finance is my favorite space to work in, so when my friend and frequent colleague, Lauren Serota invited me to build and lead a UX team at Yoma Bank in Yangon, Myanmar (Burma), I was quick to say yes.